MAC started its business by providing free merchandise to makeup artists who worked with top models and actresses. Now, a lot of their marketing strategy is incorporated now with celebrities.
Most of the time they don't even have keep announcing to the public about a new product launch. RiRi Woo is a perfect example. Rihanna's Tweet stired up the world by telling them to get ready and buy the lipstick and guess what.... it was SOLD OUT in 3 hours!!
MAC has a great strategy going on and I cant wait who's next to sign their name on a product.
Ok so I love the layout of your blog. It peeked my interest at first site(tehee). Isn't it funny how the simplest products are driven by something as simple as a name. Because that lip color Rihanna has on looks JUST like the color I bought at Walgreens for $3.49. Have you tried it? Is it worth the hype?
ReplyDeleteThat moment when you realize everyone's blog post has the same pretty dusty sand background accented with gray birds!
ReplyDeleteWhen did this become our default setting? LOL! That's what I was referring to when I said 'Ok so I love the layout.."
I noticed...I laughed....I lived
Great blog!
ReplyDeleteShort and quick to the point about how MAC advertises their products using well known celebs.
Indirea is right, when did this new layout become available? LOL
I agree with Julio. It is so smart to use such a well known celebrity.
DeletePlus she is always wearing make-up and looking gorgeous, so why not use Rihanna? Plus they're helping her brand too.
It's a win-win situation!
I like to believe that we can all agree that the use of models and/or celebrities is going nowhere anytime soon when it comes to marketing.
ReplyDeleteWhat I have noticed for the past two years, and this may just be within the technology industry, but the use of the term "spokesperson" is going away.
As an example BlackBerry (formerly Research In Motion) hired Alicia Keys as their "Creative Director" (I still have no clue what that position renders FTR). BlackBerry is often coveted as the mobile technology for business so why not incorporate the celebrity endorsed aspect within your culture? That is certainly what BB did with its new-found position which is nothing more than what we see above with Rihanna.
To confirm my suspicions that this is a new trend marketing departments are venturing into for their businesses lets take a look at Ashton Kutcher.
I believe it was earlier October 2013 that Ashton became a design engineer for the computer manufacturer Lenovo. Seriously, a design engineer? I have no clue about Ashton's background, but all I've known him to be an admirable actor/funny guy so to have this news presented to me is something unique. Does he hold a massive stake in the company stock wise to make such a move? Is this just another celebrity endorsement just masked with a big title? Anyone willing to take a stab?
This is just something that I felt was interesting and worthy of presenting to you all.