Who would have thunk it!

Let me start off by saying that my perception of social media was all wrong.  I never knew how MUCH I could make it work for my benefit until I read the Oracle article.  There is really a method to the madness of social media!  Everything I thought I knew went out of the window.

I started to realize by step two "List your content", that I have not been effective or efficient with my social media tools.  Here I am trying to break into the Learning and Development industry and bulk of my social media activity consist of Instagram photos of my latest hair style, and poor food choices.

 

 

The following are answers to the homework assignment.  Please be aware that I am currently asking God to stretch my days out to 30 hours. 

 

Though the process itself seems fail proof, it also seems time consuming.  Has anyone figured out how to successfully work meaningful social media usage(not lacking substance) into your day?

 

 

Is there a such thing as social media management tools?  ONE website that you can go to, to management all of your social media sites? 

 

If not, I thought of it first. Thank God for time stamps.

 

 

Where are you going to find your target audience?

 

I plan to find the bulk of my target audience on LinkedIn.  It only makes sense- their titles and interest are listed and therefore searchable.  I presume acquiring a target audience will take the least amount of time through this platform.

 

How are you going to get their attention?

 

I intend on grasping their attention through articles that speak directly to their current job titles or interest.  For instance, I want to get into Learning and Development, so I would connect with all involved/interested parties.  Then I would post articles specific to L&D (e.g. "best L&D practices").

 

The following is a rough draft of my marketing strategy:

 

Twitter- give a brief daily synopsis of my efforts to get into L&D, I may even note accomplishments-people I have met, or who my latest LinkedIn connections are and why they are noteworthy.

 

LinkedIn- post specific articles pertaining to L&D.

 

My Own Blog- the dumping ground.  It will showcase my activity on all other sites as well as display personal works(presentations, papers, videos).

 

Instagram- will add the visual effect.  It will go hand and hand with twitter.  The running theme will be "A day in the life of someone trying to break into L&D".  The pictures will be of executives who are making strides in the industry, to real life pictures of mishaps and achievements.

 

What social media mix will you use to communicate with them?

 

I will use LinkedIn and Twitter to directly communicate with them.