Successfully occupying ad space is a right place, right time combination. It sure can be difficult to determine whether or not the outlet you've chosen to increase consumer awareness or following was indeed the best option and has positively impacted your company's sales and or recognition. Spending time to further understand the harsh climate of the ad sales industry, a great blog had a wonderful article on Search Engine Optimization (SEO). VerticalResponse, a knowhow marketing blog has recently released this article, concerned with the ideal recipe to ensure all the little ingredients you've stirred together can help to produce a quality and effective effort on the SEO front.
Starting with content, the article emphasizes the need for the continuous updating of your website, to keep the content high quality and fresh within the search results
Using keywords helps your website remain pertinent in terms of content while staying relevant to what people are searching for before coming across your website.
The importance of links, internal and external, in relation to your website are vital. The internal links, which can direct one to other pages on your website, if done right are able to pull others around your website, gaining more familiarity with you and your organization. Meanwhile backlinks or external links are a great way to grab surfers while they're on other sites.
Metatags, the descriptions of your content that show in search results are of great importance...The article compares a weak Metatag to a burger without ketchup....It's that important.
Continuing on down the list of important qualities for SEO, positive reviews and reputation give you a major advantage here. Great reviews on ratings sites such as yelp, Merchant Circle and Angie's list influence the ranking of webpage...the better positive buzz around your company, the more highly ranked it will be on the search results.
By Dan Tobjy
I love the photo on your post it's very helpful and is cute to remember SEO.
ReplyDeleteI read your post Dan the moment you published and I have to say between what I've read here and an excellent read from Google's "Search Engine Optimizaton Starter Guide" , http://tinyurl.com/byd5dxs , I will have to say it is quite a bit to take in.
ReplyDeleteI'm currently involved in a project where I'm attempting to figure out how much of my digital marketing budget should be allocated for SEO and it is not at all for the faint of heart.
What makes it complex, yet simple at the same time is when it comes to the "ingredients" there is no one way to mix and match the various aspects of search engine optimization. Depending on your marketing goals/objectives you may find that one formula will fair you better than taking another approach.
I'm glad you brought this to the attention of the class Dan, especially us marketing majors that can really get a good refresher of this information - thank for this read.
Cheers
that picture was perfect! good break down nice style to blog writing, all in all a great post with the proper information on what your trying to get accross
ReplyDeleteInteresting and useful read! Overall, it was a nice recap of SEO and left me with something I can apply to work I am doing outside of the class. And to reiterate what others have already said, great picture!
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