Alex and Ani takes pride in all charities. Donated mounds of money for selling that one certain bracelet. The "I'm a girl" campaign is running now and a percentage of what is made when selling that product goes back to the charity. The thought of a company giving back is just breath taking in my eyes.
Alex and Ani is big on social media and very up to date. There website has listed all their social media links and as I observed each and everyone, I noticed videos that were updated a week ago, post updated an hour ago.Another thing that caught my attention was the company reaching out to the public to get voted for a "Shorty award" for best use of social media. The company is taking such pride in their product, and really communicating their message to the consumer, and wants feedback.
In my eyes their social media is very effective. Keeping update and really expressing events and products on youtube, and instagram. There passion for their product really shows in their product and how they present it to the public. I personally love Alex and Ani and continue to add to my collection.
The example above just shows how they want the consumers feedback and opinions. The path they are going down with their social media is brilliant in my eyes!
Great example, Ashley. Watch your grammar ... and do a proof read :) Perri
ReplyDeleteI cannot help but express my appreciation for companies such as Alex and Ani and I will have to admit that it really hit me, today, when I came across their product on my Mother's wrist.
ReplyDeleteI simply asked her "Why did you purchase that?" (pointing to her wrist) and to condense what her response was it was it comes back to being a part of something bigger than ourselves...s-o-l-d is what I said to myself.
What I thought was just as enlightening was Alex and Ani's approach on social media. Their taking home the Shorty Awards says a lot not only for their brand, but for their utilization of social media tools overall. Even though it is significantly aimed at short media channels such as Twitter and Tumblr it should be noted that one cannot be supported alone.
I'm sure their Facebook as well as well as Google+ pages have assisted in their content curation and distribution. This post has certainly reminded me as a marketing major that "content is king".
Cheers