"Find beauty in everything."
It's my personal mantra and my approach to life. Finding beauty in every thing and in everyone. That being said, I think it's only fitting that I make it a part of my personal brand:
I would like to preface by saying that this was no easy task... but it's rewarding to have the most difficult part of the self branding process - the value proposition - complete.
"I am an experienced and ambitious marketing student with a passion for beauty. I like to discover new beauty brands who share my philosophical approach to beauty and reinforce the notion that everyone can be beautiful and share them with those around me; in essence, I want to reach to consumers and make the world feel beautiful in a way that is sincere and genuine yet fresh and exciting."
Who I'm targeting:
Marketing professionals in the beauty brand industry who are employed by companies who value individual beauty and take an ethical approach when marketing their products to consumers. Specifically, Social Media and Global Digital Marketing executives Cathy Choi of Sephora and Jeanette Liang of Esteé Lauder.
My platform of choice is going to be though my LinkedIn. This is primarily where to find my target audience, and I've joined four groups where the beauty marketing professionals are hanging out: Marketing Communications, The Esteé Lauder Companies Inc., Social Media, and Beauty Meets Digital.
This is great! I especially like the ending, "make the world feel beautiful in a way that is sincere and genuine yet fresh and exciting."
ReplyDeleteIt's simple, but powerful. It almost makes me want to cry. (< Seriously. I can be a cry baby at the littlest thing.)
You really know where you are going and what you wish to do. I think that this will really help you to get into the beauty industry.
This is great! I especially like the ending, "make the world feel beautiful in a way that is sincere and genuine yet fresh and exciting."
ReplyDeleteIt's simple, but powerful. It almost makes me want to cry. (< Seriously. I can be a cry baby at the littlest thing.)
You really know where you are going and what you wish to do. I think that this will really help you to get into the beauty industry.
Thanks Brigit!
Delete