Zales

I was born in April and my birthstone is a diamond so it was only right that I did my presentation on Zales.

Unfortunately they are under utilizing their social media sites.  I found excessive overlapping and no definitive message on either site.

I would love to see them build more of an intimate relative brand. I suggest that Zales ties in celebrities with their products as well as stories of their past customers.

Zales is also encouraging potential customers to use their mobile devices to view their site.  Unfortunately their mobile site is not user friendly.

Social Media has been out long enough for Zales to not make such a mistake.  Who still pinches and zooms?

Zales has a good following on twitter, facebook, and instagram.