Social Media is a very new thing and not every company knows how to use it. There are many ways that it can be effective for you and many ways it may not be effective for you. When companies do not take advantage of the benefits of social media or ignore it all together that creates problems down the line. That is what the CW Network originally did when they started their social media brand.
One of the objectives of social media is to create awareness and marketing for your product. When you have a new television show it may be hard to gain viewers. The CW Network originally failed when they created their social media accounts. They allowed a lot of their new shows to have half of a season without social media brands such as Twitter helping them gain followers. If companies cannot adapt then they will fail especially a company that is trying out a new product.
On the other spectrum I am a huge fan of entertainment news and movie statistics. Not many websites give me both that information better then Deadline Hollywood.
http://www.deadline.com/2013/10/despicable-me-2-passes-900m-worldwide/
If its happening in the entertainment industry they are one of the first to give me the information.
I am also enjoying the fiery attitude of Nikki Finke as she tries to leave the company that she has started. The back and forth fighting and hearing straight from Ms. Finke's twitter account is both very interesting and exciting. Any entertainment fan must be very curious as to the direction this is going and want it means for Deadline.
I'm a victim as well Adam...a victim of entertainment journalism.
ReplyDeleteI will have to say that someone should have been fired for that atrocity that was displayed on Twitter via your oral presentation, but as your presentation also showed the CW learned from past mistakes and polishing their presence some.
First impressions are still valued within this digital era that we live in and it certainly makes a massive impact on the social media side of things, the passion, if you will, certainly expressed that.
In the future I highly recommend sites like Defamer.com (Gawker Media) to get a bit more in-depth/ behind the scenes with the entertainment industry. You'll find your typical gossip here and there, but I believe when it comes to the biggest American export, entertainment, you cant help but to run into a little gossip here and there.
Hope you get a chance to check it out and thank you for this post and your presentation - I believe the class needed it!
Cheers