Woahh. Talk about a social media monster still awaiting the sort of recognition it deserves. Under Armour knows the how to, the where and when of social media marketing.
Engaging all ages, starting with potential future athletes, so young those Friday night lights have yet to be given the chance to blind them in their glorious athletic career debut.
They simply know how to put athletes on a path of determination with style.
Early adoption is the name of the game in this industry and the efforts have been made to increase their awareness and acceptance with the athletes, computer geeks, photographers, band members...you name it their "Undeniable" Program promotes school pride and engagement with the brand on a whole different level...all for the selfless cause of your school. Photograph your schools trophy case, a great sports play, a new song created by the band for the campaign and your school may have the most diverse and powerful checklist of school pride activities to grant you that $140,000, (I should say your school).
Even their marketing communication intern challenges create a buzz and desire to be closer to the company...which you can check out here. Under Armour Intern challenge
Under Armour's newly endorsed athletes are sure to prove a social media success. Like the twitter avid Steph Curry from the Golden State Warriors, a symbol of the essence of Under Armour, the "underdog" who works day in and out to overcome the obstacles in the way...the success is earned!
Ask Plank, the founder...this company is worth 5x more than stated...its sure to be a success for many years to come.
By Dan Tobjy
Engaging all ages, starting with potential future athletes, so young those Friday night lights have yet to be given the chance to blind them in their glorious athletic career debut.
They simply know how to put athletes on a path of determination with style.
Early adoption is the name of the game in this industry and the efforts have been made to increase their awareness and acceptance with the athletes, computer geeks, photographers, band members...you name it their "Undeniable" Program promotes school pride and engagement with the brand on a whole different level...all for the selfless cause of your school. Photograph your schools trophy case, a great sports play, a new song created by the band for the campaign and your school may have the most diverse and powerful checklist of school pride activities to grant you that $140,000, (I should say your school).
Even their marketing communication intern challenges create a buzz and desire to be closer to the company...which you can check out here. Under Armour Intern challenge
Under Armour's newly endorsed athletes are sure to prove a social media success. Like the twitter avid Steph Curry from the Golden State Warriors, a symbol of the essence of Under Armour, the "underdog" who works day in and out to overcome the obstacles in the way...the success is earned!
By Dan Tobjy
I am not even an athlete and I own a few Under Armor pieces. I think that is a true testament of their marketing strategy and brand equity. The belief and commitment behind this product is amazing. It is almost like you are not a true athlete if you don't own at least one piece. Why do you think their marketing efforts have been so effective? Is the product itself doing most of the talking or do you think it's the faces/bodies behind the product?
ReplyDeleteI wish that $140,000 would go to me. Lol. But I agree with Indirea that this is a great marketing strategy and getting product recognition. For someone who started Under Armour in the garage to a billion dollar company, he has done such a great job marketing this company.
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