Monday, September 23, 2013

Branding Myself: Creative, Bilingual and Determined

I'm a 21 years old Latina about to graduate college with a Marketing degree and time is ticking! I need to find what makes me different. 
 
I am a very determined person, and my main goal was to go to college.

In my case attending college implied moving to another country and learning a new language (not a piece of cake)but heyy I'm doing it!
I personally have been through the culture adaptation process, and it is not easy.
The U.S culture is really different (open-minded) from the culture I grew up in, however I am adapting and I am liking it!
I believe that my experiences have influenced my desires of what I want to do when I graduate college.
Likewise, I am very proud of my culture and language and want to represent it .
The Latino group of consumers is growing every year in the U.S and companies know this group represents a significant part of their sales.
Therefore, I would love to do a job that involves identifying and satisfying the Latino consumers' needs.  One of my goals is to make all the Latino consumers feel like they're home.

 My three Channels : 
  • Facebook: Where I can be in touch with significant number of Latinos through pages such as Digibunch
  "DigiBunch offers brands and advertisers direct access to working with the TOP YouTube celebrities on creating original viral videos incorporating brand messaging in a fun and organic way, with tons of swag." digibunch.com 
  • Twitter: Alike Facebook, I can post my own opinions and be in touch with Latino consumer
  • Linked-In: Even though, this is a new platform for me, I am starting to see the advantages of using this social media tool to find jobs and find people in the advertising field.

My Target Audience:

-Hispanic Advertising Agencies.
-Latino Consumers






2 comments:

  1. I like the title and how you expressed yourself in this entry.

    ReplyDelete
  2. reading this, i can tell you really have a passion and the determination to learn and what you want to do after college is done, not easy switching to a new culture good job

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