Monday, December 23, 2013

Bullseye!

Who is my Target Audience?

Answering this question will better help me market myself-I probably wouldn't be so scatter-brained when posting to social media sites.

I believe my Target Audience are influencers within the Learning and Development sector.  I say this because they have the knowledge and the connections I need to acquire to be successful in the L&D realm.

By influencers I mean professionals who have worked in L&D for more than 10 years, who are working for forward driven companies, and who have an active and saturated social media presence.

My second target market would be L&D department recruiters.  Professionals who are using social media to scout talent for companies.


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