Coca-Cola vs Pepsi, it seems that this battle will go on forever. When I thought of Coca-Cola I thought family, tradition, sharing a intimate moment, and until 2011 I thought of Pepsi as "nothing".For me it seemed that Pepsi did not have an identity at all.
In 2012 Pepsi launched its first global campaign, the objective of this strategy was to differentiate the Pepsi brand from its main rival and long time winner of the soda battle Coca-Cola.
Pepsi went for the "living the moment" concept. "Live for Now" will invite and inspire Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms, including relationships with music and entertainment brand evangelists, digital innovation, epic events and unique partnerships. pepsico.com
Pepsi got together with MTV, VH1 and sponsored some Billboard concerts during the summer, which made sense being that music, and excitement are what they wanting to accomplish for its brand. Moreover, Pepsi was represented by Nicki Minaj, Katy Perry (pop singers) that added fun and a refreshing effect to the Pepsi brand.
Even though, Coca-Cola still had higher sales than Pepsi, Pepsi's fans are active 42% longer in social sites than Coca-Cola's. mashable.com Therefore, it seems that Pepsi is winning the social media battle.
nice read, I would just break up the different points into a seperate paragraph so it is easier to read for the viewer
ReplyDelete"In 2012 Pepsi launched its first global campaign"...That's the first thing thing that jumped out at me. With a company as large as Pepsi, I definitely would have thought that they already had an established global campaign..interesting!
ReplyDeleteOverall, interesting post and nice use of the image of Pepsi's tweet about one of the concerts they sponsored.